NASDAQ OMX Welcomes Coastal Contacts to the Main Market

Nov 9, 2009
NASDAQ OMX Welcomes Coastal Contacts to the Main Market

Stockholm, November 9, 2009 - NASDAQ OMX Nordic, part of the NASDAQ OMX Group, Inc. (NASDAQ:NDAQ) announces that trading in Coastal Contacts Inc. (COA) shares today commence on NASDAQ OMX Stockholm AB. Coastal Contacts, a small cap company within the Consumer Discretionary sector, has since 2004 been listed on the Toronto Stock Exchange (TSX) and will have its dual listing at NASDAQ OMX Stockholm AB.

Coastal Contacts Inc. is the world's leading direct-to-consumer vision products company which designs, produces and distributes a contact lenses and eyeglasses. Coastal sells into more than 150 countries through proprietary web properties. Lensway (www.lensway.se) is Coastal Contacts' European subsidiary and the largest internet retail reseller for contact lenses and eyeglasses in Europe.

Jenny Rosberg, Senior Vice President NASDAQ OMX said: "Coastal Contact's listing on NASDAQ OMX Stockholm makes a great investment addition to our consumer sector. It is the second company this year to take advantage of our fast-track listing process designed for public companies in other markets looking for investment exposure in the Nordics through a dual listing".

NASDAQ OMX Nordic's fast track listing process facilitates dual-listing for companies that are already listed on certain regulated markets but wish to have a dual listing advantage of NASDAQ OMX' global capital market raising opportunities. Companies listed through the fast track listing process fulfill NASDAQ OMX Nordic's high listing and transparency criteria.

About NASDAQ OMX
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,700 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.

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CONTACT:
NASDAQ OMX Group, Inc.

Carl Norell
+46 8 405 66 39
carl.norell@nasdaqomx.com