Announcing NYIAX, the World's First Advertising Contract Exchange
NYIAX aims to transform ad inventory into standardized and durable securities
A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq
"NYIAX is a trading platform that brings
NYIAX benefits media buyers by providing a transparent and trusted market to secure and re-trade premium future advertising inventory. Publishers benefit from the capabilities it provides to help them increase revenue by growing sell-through, retaining higher CPMs and reducing fees. For advertisers, the exchange delivers a new way of discovering and purchasing inventory. Through greater transparency and forecasting, advertisers are also able to secure the premium inventory they need in advance.
Chief Product & Technology Officer,
"Trading, a vital part of other market sectors, has now come to media. With the ability to trade guaranteed media contracts, advertisers and publishers can now be efficient and rid themselves of unnecessary costs and risks," said Bush.
NYIAX's exchange pushes the market forward by providing both a common taxonomy and standard interface to accelerate market growth and reduce fragmentation. The Nasdaq Matching Engine and other proven exchange data models and technologies provide the foundation on which Bush and his team created the NYIAX platform. NYIAX and Nasdaq also co-created the other modules necessary to specifically serve advertisers and publishers.
"We are proud to support NYIAX on its groundbreaking new venture, and making it possible for the company to build a strong and efficient exchange that's a unique development in the adtech space," said
NYIAX's leadership team of adtech and fintech pioneers includes:
Carolina Abenante, Co-founder, President and Vice Chairperson of NYIAX, is an accomplished leader who has held key positions at Reed Elsevier(now RELX Group) and United Online, Inc. Graham Mosley, Co-founder and Chief Strategy Officer at NYIAX, was most recently the SVP of Business Development at Mojiva, Inc, which was acquired by PubMatic.
- Mark Grinbaum, Co-founder and EVP of Products and Platform at NYIAX, is a veteran of the technology industry having held positions at
ISE Incand Dow Jones. Lou Severine, Chief Executive Officer of NYIAX, has led advertising businesses for more than 20 years and most recently was the Chief Revenue Officer of Phluid Media, SVP of AOL Networks and Director of Business Development at Microsoft. Richard Bush, Chief Product and Technology Officer, served as former General Manager of Publisher Solutions at IPONWEB and served in a variety of key roles including Head of Product and Director Technology with Severine at AOL Networks. Will Schmahl, Chief Revenue Officer, has more than 14 years of experience in the digital advertising space. He spent the last nine years working as VP of Sales for AOL Platforms.
The world-class leadership team is also supported by a prominent group of financial services, technology and media veterans including
"The platform immediately delivers clients upfront media buying and re-sell capabilities. As a new secondary market, a new potential revenue stream is one of the main reasons we are seeing so much interest in our pilot program," said Severine. "What NYIAX is doing will change everything. Once the rest of the market is exposed, advertising as we knew it for the past twenty years will be ancient history."
For more information about NYIAX, please visit: https://nyiax.com/
1 eMarketer, US Digital Ad Spending to Surpass TV this Year (Sept.13, 2016)
NYIAX (New York Interactive Advertising Exchange) is the world's first advertising contract exchange. Powered by Nasdaq technology, the blockchain-enabled platform combines financial matching engine and trading concepts with advertising technology to enable publishers and advertisers to buy, sell and re-trade future premium advertising inventory as guaranteed contracts. Led by a team of distinguished advertising and financial technology executives, the exchange provides media buyers with a transparent and trusted way to secure and re-trade premium future advertising inventory, while enabling publishers to increase revenue by improving sell-through, retain higher CPMs, and reduce fees. NYIAX is headquartered in
Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables clients to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 85 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to approximately 3,800 listed companies with a market value of
Media Contact: NYIAX
Shelley PetriShelley@blastpr.com Blast PR for NYIAX Mobile: 678-977-0899 Nasdaq Ryan Wellsryan.email@example.com Direct: +44 (0) 20 3753 2231 Mobile: +44 (0) 7809 596 390
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Source: Nasdaq via Globenewswire
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